Our Mission
To make giving work better for everyone.
PDT Toronto builds city-wide systems that connect memberships, Ambassadors, charity partners, corporate investment, and measurable impact.
Our Vision
The Future of Giving, built city by city.
A model where members get value, Ambassadors get compensated, charities receive recurring support, investors receive guaranteed ROI, and communities benefit from measurable outcomes.
Our Value Proposition
Everyone has a reason to participate.
1. Members save.
2. Ambassadors earn.
3. Charities grow recurring support.
4. Investors gain 100% ROI with acquisition.
5. Communities receive long-term support.
About Purpose Driven Transformation™
PURPOSE DRIVEN TRANSFORMATION™ (PDT) is a strategic initiative created by Immigrant Women in Business Inc. (IWB), a Canadian Registered Non-Profit with a nine-year history of empowering women entrepreneurs, strengthening communities, and delivering measurable social impact.
As the creator of the PDT model, IWB maintains a 62.5% majority ownership interest in every PURPOSE DRIVEN TRANSFORMATION™ company established across Canada, providing both the governance and long-term stewardship needed to protect the mission, values, and community-first philosophy on which the organization was founded.
PURPOSE DRIVEN TRANSFORMATION™ was created not only to expand IWB's impact into communities across the country, but to demonstrate a new vision for the non-profit sector—one where charities can achieve long-term financial sustainability by creating recurring revenue through innovative business partnerships, reducing their dependence on traditional fundraising and government grants while increasing their ability to deliver measurable, lasting community outcomes.
Through PURPOSE DRIVEN TRANSFORMATION™, IWB is demonstrating that non-profit organizations can strengthen their own future while helping build stronger, more resilient communities across Canada.
Our Three Pillars
Transparency
Our model ensures everyone can see exactly where the funds are going and the impact they create. From meals provided to people employed and lives changed.
Sustainability
Our circular funding model ensures everyone wins more
than they put in, creating recurring
impact month after month.
Collaboration
By bringing together members,
Ambassadors, partnered charities and investors, we prove
that we are stronger together.
What Makes Us Different?
PDT Toronto is not built around one-time donations or traditional fundraising.
It is built as a city platform where purpose, participation, and business value work together. Instead of relying on traditional fundraising alone, PDT connects local communities, corporate investment, and measurable impact into one recurring model.
Meet Our Team
The PDT Toronto Dream Team unites empowerment, passion, purpose, and savvy business acumen to drive impactful growth and lasting business.
Chief Executive Officer
Chief Operations Officer
Chief Financial Officer
Chief Charity/Non-profit Liaison
Chief Marketing Officer
Chief Charity & Volunteer Officer
WHY 100% WOMEN
OWNED & OPERATED?
PDT Toronto is proud to be 100% women-owned and operated — a distinction that shapes not just who we are, but how we lead and the impact we create.
Diverse Leadership
Proven Returns
Inclusive Growth
Authentic Impact
Role Model Effect
This is both our identity and our advantage. Being women-owned means leading with innovation, empathy, and sustainability, while proving that purpose and profit can thrive together.